Tasteful

Ana Andjelic spent two decades in C-suite brand roles at Banana Republic, Esprit, Mansur Gavriel and Rebecca Minkoff, while building a body of intellectual work that explains why most brand strategy fails.

Her thesis: modern consumers signal status through taste, curation and values — social, cultural and environmental capital — not wealth. At Banana Republic her repositioning delivered a 24% year-on-year comparable sales increase; at Esprit she led the brand's European repositioning and re-entry into North America and Asia-Pacific.

She holds a PhD in Sociology from Columbia University, writes one of the top Substack business publications, and has contributed to Harvard Business Review, Fast Company, Highsnobiety and the Guardian.

A 20-year hospitality industry veteran, Sue S. Chan is the founder of Care of Chan, a premier experiential marketing agency working with the world's best culinary, film, fashion and design brands.

Before founding the agency in 2016, she led global brand, PR and restaurant openings for Momofuku across New York, Sydney and Toronto. Vogue called her the “Downtown New York Food Impresario”; Marie Claire named her one of its “Fresh Faces in Food.”

Care of Chan is a hospitality-driven experiential marketing agency creating category-defining experiences for brands that care about culture, connection and impact. Equal parts strategist, producer and host, the agency brings people together around ideas, in real life and — whenever possible — over food. Its work builds community, drives relevance and leaves a lasting impression.